Artefact: Four followings on from the previous artefact, establishing the impact digital technology had on television broadcast news in regards to the accessibility and interactivity of news.
The artefact was re-edited and re-formatted and uploaded onto the video sharing website YouTube, placed onto an iPod and onto a portable computer system, a PSP. The most important part to this artefact was the evaluation, as this focuses on what impact the digital technology had on the industry.
The lower cost of recording equipment and editing systems and software have enabled anybody to create their own news story. With the addition of video sharing websites allowing a platform for these news stories to be shown, this artefact raised the question of whether there was still a need for professional news makers.
The professional news industries retaliated by introducing interactive news, which allows the viewer to decide which news they want to watch and when they want to watch it.
Whilst content in video sharing websites are viewed millions of times per day, for an individual news article to be seen by a large audience is going to be difficult. This re-establishes the importance of brand power and advertising and the impact it has on the audience for their decision of where to watch the news. However, the decreasing viewing figures of broadcast news has happened for a reason, and this could be down to the audience being more accepting of alternative news where the content is of more importance but the production values will not be as high, or a general change in culture with viewers not wanting to receive their news from television.
This artefact has established that the audience watching broadcast television news is rapidly declining and the accessibility of technology could be directly linked with this trend. This puts more pressure onto the professional news reporters but also allows news makers to publish their news articles to a wider audience, at a lower cost.
[Edit: Evaluation submitted online at 11:40, 21st April 2008.]
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